Copy from an industry insider

 

Coming from a family of writers, I was destined to be a wordsmith. You couldn’t have told me that as a food-obsessed 22-year-old. After graduating with a degree in Philosophy from the University of Leeds, I spent a year in sales before embarking on a career as a chef.

A decade of cuts, burns and one hell of a bruised ego later, I discovered writing is what I’m best at.

But running a kitchen is not so different from tapping out words for a living.

You have to put in the leg work. Get up early, work hard all day and deliver a product that speaks to the emotions.

I craft engaging copy that speaks to the specific pain points of the target audience. I have knack for telling stories that resonate. My chef’s palate and working knowledge of F&B companies, big and small, informs everything I do.

When I started writing about digital marketing and software, I knew I wanted to be at the point where food and technology come together.

That’s the future of the F&B industry

My mission is to help food technology companies attract, engage and convert more customers in order to grow and make a difference.

If you’re a marketing director or head of content looking for the right words to grow your business, get in touch today.

 
Now I tap out words for a living

Now I tap out words for a living

 
Plating with the incredible Pedro Passinhas

Plating with the incredible Pedro Passinhas

 
Researching a new menu – a taste of the laptop life to come

Researching a new menu – a taste of the laptop life to come

 

That’s my story, now let’s craft yours