Copy from an industry insider
Coming from a family of writers, I was destined to be a wordsmith. You couldn’t have told me that as a food-obsessed 22-year-old. After graduating with a degree in Philosophy from the University of Leeds, I spent a year in sales before embarking on a career as a chef.
A decade of cuts, burns and one hell of a bruised ego later, I discovered writing is what I’m best at.
But running a kitchen is not so different from tapping out words for a living.
You have to put in the leg work. Get up early, work hard all day and deliver a product that speaks to the emotions.
I craft engaging copy that speaks to the specific pain points of the target audience. I have knack for telling stories that resonate. My chef’s palate and working knowledge of F&B companies, big and small, informs everything I do.
When I started writing about digital marketing and software, I knew I wanted to be at the point where food and technology come together.
That’s the future of the F&B industry
My mission is to help food technology companies attract, engage and convert more customers in order to grow and make a difference.
If you’re a marketing director or head of content looking for the right words to grow your business, get in touch today.